Discover How Artificial Jewellery Has Taken Over the Indian Jewellery Market

Over the past few years, artificial fashion jewellery has become a pinnacle of the Indian jewellery market, leaving gold jewellery behind. Jewellery enhances the beauty of a woman, making them look charming and alluring. So far, Indian women have adorned themselves with unique pieces of jewellery made of diamonds and gold. But with time, women’s preferences have changed, and artificial jewellery has taken over. These days, the Indian market is flooded with many artificial fashion jewellery manufacturers. It is expected that the Indian artificial jewellery market will reach up to approximately $2126 million by the year 2027.

Gold jewellery is more considered for investment purposes these days rather than only a piece of jewellery. Being highly prized, not everyone can afford gold or diamond jewellery. However, to keep themselves updated with fashion, women require a variety of pieces of jewellery that match their outfits. It is one of the major reasons why the demand for artificial fashion jewellery is increasing at a good pace. Let’s dig deeper and understand the reason behind this shift towards artificial jewellery from traditional gold and precious metal ornaments.

Factors that contribute towards the upsurge in the demand for artificial fashion jewellery

The shift from precious metal jewellery to artificial or imitation jewellery has not happened overnight or within a month. Artificial Jewellery was present in the market earlier as well. However, women have only started showing interest in them in the past few years since the concept of matching or complementing jewellery pieces came into existence. To keep themselves updated with fashion, women are investing more in imitation fashion jewellery in India. Well, the credit goes to elite artificial fashion jewellery manufacturers like Vatiyaana, a renowned brand that presents an extensive range of artificial fashion jewellery for both women and men. Major factors that make people choose artificial jewellery are variety, affordability, maintenance, and easy handling. Let’s discuss these factors in detail.

Myriad of options – Be it earrings, necklaces, bangles, rings, anklets, or any other piece of jewellery, artificial fashion jewellery manufacturers offer a plethora of options for their customers. From silver and gold plated imitation jewellery sets to American diamond jewellery pieces, choose from multiple options. These jewellery pieces are available in different styles and colours, making it easier for women to choose the one matching their apparel.

Affordable jewellery sets –One of the major factors that contributes to the shift from traditional jewellery to artificial jewellery is the pricing. Why pay lakhs for only one to two jewellery sets when you can get many at that price? The affordable price of artificial fashion jewellery has made it accessible to all, making it a better choice than gold jewellery.

Easy to carry with minimum maintenance required – As stated above, artificial jewellery pieces are available at low prices, so the fear of theft and loss is less, making one comfortably wear them at different places. One can carry them anywhere with ease as they are lightweight. Also, these imitation jewellery pieces do not require a lot of maintenance, polishing or cleaning.

Artificial jewellery has revolutionized the Indian jewellery market, and if we speak of the biggest artificial fashion jewellery manufacturers, we highly recommend going for Vatiyaana. After exploring the website of the brand, we can confidently say that they have an amazing collection of trending and latest jewellery available within the affordable range. If stylish and appealing jewellery is all that you need at nominal market prices, choosing artificial fashion jewellery is what we recommend. With fashion evolving over time, the future of artificial jewellery in India looks bright.