Unveiling the Secrets of Starting a Video Blog: 4 Unconventional Tips

As we venture into 2023, the conventional advice on launching a video blog has become outdated. The landscape for content creation and consumption has undergone significant transformations in the past 3-4 years. To embark on a successful video blogging journey, it's essential to understand these changes. Here, we explore what has evolved and provide you with fresh insights to help you thrive.

The Evolution of Video Blogs

Traditional Wisdom vs. New Realities

Many articles offering guidance on vlogging emphasize the importance of professional video equipment, quality microphones, and complex editing techniques. While acknowledging the significance of top-notch gear, it's crucial to address the actual shifts that have occurred in the realm of social media.

The Rise of Vlogging Platforms

In the mid-2010s, YouTube reigned as the go-to platform for vlogging, attracting creators from all walks of life. While YouTube remains relevant for vlogging today, numerous alternative platforms have emerged. While YouTube demands high-quality content on par with Netflix productions, platforms like Instagram and other social networks still deem video quality as optional.

Embracing Short-form Content

YouTube has long focused on hosting long-form videos, allowing viewers to settle into their chairs and enjoy hour-long specials on topics of interest. However, the advent of video on Instagram and the rise of TikTok have propelled the popularity of short videos, typically spanning no more than a minute. The ease of creating such content has led bloggers to produce more frequent vlogs, triggering the next significant change.

Changing Consumption Patterns

In 2023, viewers have become less inclined to watch hour-long YouTube videos. Instead, they prefer bite-sized, easily digestible content that entertains rather than educates. Snackable videos are gaining immense popularity among audiences seeking enjoyment and quick engagement.

The Era of Vertical Video Platforms

In the past, shooting vertical videos on smartphones was often dismissed as a frivolous option before Instagram Stories entered the scene. Today, many creators embark on their vlogging journeys with vertical videos in mind. This shift has not only diminished the significance of professional video equipment for vloggers but rendered it potentially unnecessary.

A Case in Point

Let's take a closer look at a prominent example: Alex Hirschi, better known as Supercar Blondie, who began her YouTube video blog around the same time as her Instagram account. Her first car-related Instagram post was in 2015, coinciding with the release of her first YouTube video. Fast forward to 2023, her YouTube blog has amassed 7.3 million subscribers, while her Instagram following stands at 9.8 million. Interestingly, her YouTube videos average between 200k and 700k views, while her Instagram videos receive 1.5M to 3M views, with some Reels surpassing 30M views.

Tip #1: Embrace Prolific Content Creation

Prepare yourself for a significant output of content. While your initial enthusiasm may keep you engaged 24/7, it's vital to consider whether you can sustain the same level of productivity six months down the line. If uncertain, start your vlog with a manageable content load. Regularly adding two videos per week is more effective than posting ten videos in ten days and leaving your followers without updates for the subsequent 20 days.

Tip #2: Leverage Available Equipment

In 2023, vlogging costs can be minimized. It's fantastic if you possess professional camcorders or top-of-the-line smartphones. However, even if you're using an iPhone 6S passed down from your parents, don't despair. Begin shooting vertical videos. Remember, algorithms on platforms like Instagram evaluate audience engagement rather than video quality. If your videos garner views, you can always upgrade your equipment later.

Tip #3: Explore Monetization Opportunities

In 2023, numerous avenues exist for monetizing your content. Our platform, FriendsOnly, offers creators the chance to earn money from subscribers. By uploading free videos for the homepage and paid videos for subscribers, you can attract new viewers while generating passive income from subscriptions. FriendsOnly's terms and conditions are more lenient compared to TikTok and Instagram, providing you with the freedom to create inspiring content and earn from your viewers' enjoyment.

Tip #4: Embrace Your Authenticity

Do not hesitate to express your true passions and interests. Perhaps you question whether people will grasp your humor or appreciate the aesthetics you adore. Instead of fixating on the potential popularity of your account, initiate your blog to discuss what genuinely captivates you. Even if your audience remains small, their loyalty may surpass that of mainstream celebrities.

In 2023, whatever you choose to film can attract followers. Establish your blog on FriendsOnly, share your videos, and start earning money from your content.

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