How to Stand out Your Product in the Market with Packaging

Packaging is vital for brand and product to inspire your targeted audience to influence them to buy from your brand. How you have packed and presented your product has many things to say and communicate to your audience. Right packaging as per your conceived branding value that you want to convey through your packaging can win many battlefronts for you conveniently. It can justify the high prices of your products. It can make your products look and conceive differently from your competitors.

Each element of your packaging communicates something about your product and brand and you should be careful while choosing the exact shape, color, design, or font of your packaging to keep your message constant. Apart from many general benefits and reasons, your packaging is significant, following are more visible needs that your packaging fills for your product and brand.

Protection of your Product Inside:

Good quality of packaging material is critical to protect the product content packed within it. Your consumer will become furious instantly if receive your product damaged due to lousy packaging and return it immediately. Nothing is more damaging for your brand than return orders.

Good packaging is a symbol of a good brand:

Strong packaging with the right features is a symbol of a strong brand. People see your packaging before they experience your products. If they receive your product with Candles Boxes that have the right materials and perfect printing styles with the right color combinations can convey a strong message of high-class brands and products.

Basic Decisive Factors for your packaging designs:

Numerous factors play a decisive role while designing the packaging for your brand or product. before finalizing the packaging following factors should be considered.

• Material:

Packaging material is the major element for good packaging whether you are going for paper or plastic packaging. More people are favoring eco-friendly Window Gift Boxes due to its positive influence on the environment and many other reasons.

• Budget:

You're packaging itself and your desire of designing and adding different features to be distinctive have a major limitation and that is your packaging budget. Everything that goes into your packaging should be pre-planned and budgeted accordingly.

• Customers:

The taste and aspirations of your customers are the key elements for the entire existence of your brand and products. You should ensure every feature from color to design must be as per your targeted audience.

• Market:

What is trending in the market and followed by your competitors can also tell you many things that you should consider while designing or selecting packaging for your product. there is a thin line between differentiation and unfollowing industry standards and you should be careful.

Shipping and Transportation:

Any packaging that is eye-catchy or stylish packed with all features as per your customers’ demand or aspiration is only good until your packaging doesn’t lose its shape before delivering the products to the end-consumer. Care should be given to the factor that how long the distance and duration your product will take to deliver to your customer.

Styles Variation for Packaging for Your Products:

The packaging industry is never short of a variety of appealing styles of packaging boxes like Custom Boxes Wholesale that are available to choose from. Another major benefit of using these styles of boxes is that you can get them in any color or size.

Once you are clear about what your product and packaging requirements are, you are ready to choose one from below mentioned styles of packaging boxes available.

• Display boxes
• Gable boxes
• Straight Tuck End
• Reverse Tuck End
• Four Corner Boxes
• Tray and Sleeve boxes
• Pillow boxes
• Six Corner Beer
• Foot Lock
• Hexagon/Octagon

Customization styles and options:

An interesting fact about using custom packaging for your products is that you can shape them in any way you desire. You can use many distinctive features to make your packaging look different especially for products that are the same with features or benefits from different manufacturers.

Designs that inspire:

Packaging styles that you want to use whether window or die-cut should be in such quality or design that inspires your target audience. Take special care and consideration for any font, colors, or styles that are standard in your industry or your direct competitors are using.

These initial ideas from industry standards or competitors are a good starting point to understand the overall aspirations and desires of different ranges of consumers within the same industry.

Images:

Adding different images to your packaging that are relevant to your product or brand is a simple feature but if used wisely can make miracles to your brand image. Using the right quality of images for printing on Cardboard or Kraft paper has different results and you should discuss this with your relevant teams to get the right result for the right packaging material.

Coating:

Lamination styles like matt, gloss, or satin can make your packaging look shiny and classy. By spending little extra money, you can make your packaging look more luxurious as per your industry standards and targeted customers.

Add-ons:

Custom add-ons like UV, embossing, debossing, or Silver / Gold foiling can make your packaging appealing and attractive. By mixing and matching different combinations of add-ons, you can completely change the outlook of your packaging from the basic initial flat look.

Printing Effects:

In this age of advancement and abundance, you can create and achieve anything through creative thinking and imagination. If you are desiring to create something new and different from your competitors? Then you should not be worried about transforming that into reality.

The availability of different printing effects and styles has made it possible and convenient to make any design imagined into reality. Understanding the pros and cons of the following printing styles and benefits and usage for specific situations will enable you to design your packaging with the right selection of printing effects.

• UV Printing
• Debossing
• Embossing
• Foil Stamping
• Digital Printing
• Offset Printing
• Ink-Jet Printing
• Screen Printing

Final Thoughts:

Your ideal packaging is ready to convey a strong message about your brand and products as soon as you have completed your careful consideration of different features for your packaging. Right packaging with inspiring designs and right color combinations that are as per target customer aspiration can make miracles for your products sales and brand image.

Reference:

https://www.ebaumsworld.com/blogs/how-to-stand-out-your-product-in-market-with-packaging/87119176