Describe the concept of Pay-Per-Click (PPC) advertising

Pay-Per-Click (PPC) advertising is a way for businesses to promote their products or services online. Let us understand this explanation by a Google Ads Management Company In Delhi -

Imagine you see an ad for a new phone on a search engine like Google. That ad is part of a PPC campaign. The business that created the ad only pays when someone actually clicks on it, not when the ad is just shown. So, if you click on the ad to learn more about the phone, the business will be charged a small fee.

Businesses choose specific words or phrases, known as keywords, that they think people will search for when looking for products or services like theirs. They then create ads that will appear when those keywords are searched. The amount the business pays for each click can vary based on how competitive those keywords are.

PPC is useful because it helps businesses reach people who are actively looking for what they offer.